For agency owners at $3M–$25M

Grow your agency.
Build something worth owning.

Two of the industry's most experienced agency growth advisors — one focused on organic scaling, the other on strategic acquisition — working together to help you build serious value.

40+
Agencies Scaled
20+
Acquisitions Led
16
Successful Exits
30+
Years Combined

The Ceiling Most Agency Owners Hit

Growing from $3M to $25M is a fundamentally different challenge from getting to $3M. The playbook that built your agency won't scale it.

01

Growth Has Stalled

Organic growth is slowing, your pipeline is unpredictable, and every new hire feels like a gamble rather than an investment in the future.

02

Too Dependent on You

Key-person risk is real. Clients want you, your team relies on you, and stepping away — even for a week — feels impossible. That's a valuation killer.

03

No Clear Exit Path

Whether you want to exit in two years or ten, your agency needs to be built for it now. Most owners leave millions on the table because they start too late.

Two Proven Paths. One Integrated Strategy.

Most advisors specialise in organic growth or acquisitions. We bring both — and we've been working together for years. Your growth strategy is coherent from day one.

Organic Growth

Led by Felix Velarde

The methodology behind the 2Y3X programme — which has tripled the value of over 40 agencies — applied directly to your business.

  • ✕ Value proposition and market positioning
  • ✕ Leadership development and succession planning
  • ✕ Operational efficiency and margin improvement
  • ✕ Culture that drives retention and performance
  • ✕ Exit readiness and valuation maximisation

Growth Through Acquisition

Led by Peter Lang

Compress years of growth into months. 20+ acquisitions completed, hundreds of deals advised — Peter knows which ones create value and which destroy it.

  • ✕ Acquisition strategy and target identification
  • ✕ Due diligence and deal structuring
  • ✕ Negotiation and terms optimisation
  • ✕ Post-acquisition integration planning
  • ✕ Building a sellable, scalable group

The real power is in the combination. We build organic momentum and acquire strategically — so every deal is accretive, every integration is smooth, and the whole is worth more than the sum of its parts.

Decades of Agency Growth. Applied to Yours.

FV
Felix Velarde
Organic Growth & Agency Scaling

Felix co-founded one of the first digital agencies in 1994 and has spent three decades at the forefront of agency growth strategy. He created the 2Y3X programme, which has tripled the value of over 40 agencies, and is the author of Scale at Speed, published by Hachette.

He has participated in, led, or advised 16 agency exits, and his client work spans leadership development, succession planning, operational optimisation, and M&A preparation. His early career included creating the first digital strategies for HP, PwC, Mars, and Leo Burnett.

  • Creator of the 2Y3X agency scaling methodology
  • Author, Scale at Speed (Hachette)
  • Former Adjunct Professor, Hult International Business School
  • Subject of BBC documentary
  • Organising team, People-Centered Internet (chaired by Vint Cerf)
PL
Peter Lang
Strategic Acquisition & M&A

Peter is one of the foremost experts in programmatic M&A in the agency space. After building Uhuru Network to seven-figure success organically, his first acquisition doubled the business in a single day — and he never looked back.

He has since completed over 20 acquisitions, advised on hundreds of due diligences, and co-founded AVA (Agency Ventures Aggregator), which is transforming how agency groups are built in America. He also acquired GrowthHackers.com, the world's leading growth marketing platform.

  • 20+ acquisitions completed personally
  • Co-founder & Chief M&A Officer, AVA
  • Acquired GrowthHackers.com (60K+ community)
  • Creator of Digital Agency Business (DAB)
  • Specialist in deal structuring & integration

What Agency Owners Say

“

After operating for a decade, 2Y3X lit a new path for us. What felt insurmountable became reality with our trusted navigators.

— 2Y3X Programme Client
“

Six months in, my team is just so supercharged that the energy is rubbing off on me. I get up out of bed, jumping, excited to go grow my agency again.

— 2Y3X Programme Client
“

We've built stronger systems, clearer accountability, and a roadmap that's already showing measurable results.

— Veza Digital
“

Scale at Speed provides the critical roadmap for growth, from the long-term strategic to the short-term tactical.

— Gary A. Bolles, Singularity University
“

A step-by-step guide on how to grow your business from someone who has done it many times already. Relevant, practical and essential for all entrepreneurs.

— Dean, Hult International Business School
“

This book will give you, your board and your team strategies for scaling that produce results. Written by someone who has been there, done it, and has the battle scars to prove it.

— Margaret Manning OBE

Is This Right for You?

We work exclusively with independent agency owners who are serious about building significant value.

This Is for You If…

  • ✓ Your agency generates $3M–$25M in revenue
  • ✓ You want to grow significantly in the next 2–3 years
  • ✓ You're open to acquisition as a growth lever
  • ✓ You want to reduce key-person dependency
  • ✓ You're thinking about an eventual exit
  • ✓ You're willing to invest in strategic change

Probably Not If…

  • — You're a lifestyle business and happy at your current size
  • — You're looking for outsourced sales or lead generation
  • — You want someone to run your agency for you
  • — You're not ready to commit to real strategic work

Ready to Talk Growth?

Book a free, no-obligation strategy call. We'll discuss where you are now, where you want to be, and whether we're the right people to help you get there.

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